Our brands
Jojitos
Since its founding, the company has been dedicated to the manufacturing and sale of snacks and nuts. Today, it focuses on delivering distinctive and flavorful snacks for children and young audiences, complemented by engaging promotions and licensed products. Its portfolio includes well-known brands such as Jojitos, Palomitas, Doble M, Mooskys, among many others!
Aspitos
They were launched in 1984 and soon became popular with the youngest members of the family due to their unique shape and practical size.
Aspitos are the healthiest and most natural snack: they are 100% produced with natural ingredients (corn semolina, sunflower oil and salt), they are suitable for people with allergies (since they do not contain any allergens such as lactose or gluten!) and can be eaten from a very young age because they melt in the mouth without having to be chewed and are easy to hold.
The first Aspitos were sold individually packaged. Later down the line it changed to two, and after that, they were packaged in 3 sticks, which is how they are currently sold. There is also a family pack with 6 small bags to buy and store at home. From 2019, all varieties of Aspitos include the official FACE code (Federation of Coeliac Associations in Spain).
Jumpers
Jumpers, which was created in the Zaragozan town of Ejea de los Caballeros and has been based there since it began in 1991, is a leading brand for people of all ages.
Many years have gone by since the first batch was produced but the objective has never changed: To produce the best snacks based on 3 fundamental pillars: quality, innovation and design.
The original butter-flavoured Jumpers sold in a blue bag were first produced in 1993 and have since become a leading snack with people of all ages.
Today, the brand offers a wide range of varieties. Some of the best-known are Jumpers (Butter, Ketchup and Mustard flavour, among others), Conchitas (Ham and Ketchup flavour) and Estrellón.
Popitas
The leading popcorn brand in the spanish market in continuous innovation!
Popitas is one of the most recent and powerful additions to the company. They joined Grupo Apex in 2019, and since then, they have been steadily strengthening their leadership position in the national market for micro and readuy-to-eat popcorn.
The brand is characterized by its colorful, fun campaigns aimed at reinforcing the link between the consumption of popcorn and watching series or films at home. Popitas is committed to innovation and has the most complete range of microwave and ready-to-eat popcorn on the market.
Vicente Vidal
- Selecting 100% single-variety potatoes sourced from fields across the Iberian Peninsula. Producing natural products using traditional methods.
- Producing natural products using traditional methods.
- Purchasing potatoes directly from farmers, ensuring the profitability and sustainability of spanish crops.
- Carefully managing and monitoring raw materials: the most suitable potato seeds are chosen for the soil, and the cultivation process is controlled from planting to harvest. These are then combined with the finest ingredients to create a final product that meets the excellence of the 1931 Traditional Recipe.
For all these reasons, Vicente Vidal Potatoes are truly unique!
Marinas
Marinas, a leading brand in the premium potato chips market.
Authentic Mediterranean flavor in every crunch. 100% natural potatoes and vegetable chips, enhanced with the pure Flor de Sal d’Es Trenc.
Our Marinas chips have earned a reputation among consumers as a unique and authentic potato brand, thanks to their commitment, local ingredients, and careful production.
Two lines that showcase the best of our land:
- Marinas Potatoes: Made from carefully selected agria potatoes, monitored from seed to final bite, slowly fried and centrifuged to achieve a light, crispy texture full of flavor. With Flor de Sal d’Es Trenc, which captures the sea breeze of Mallorca, each chip evokes the pure essence of the Mediterranean.
- Marinas Vegetable Chips: Featuring sweet orange potato, beetroot, parsnip, and other locally grown vegetables—free from preservatives and additives—for an intense, authentic, healthy, and colorful taste.
Espada
More than 30 years producing the highest-quality crisps and snacks.
Leading brand in Madrid in the crisps and snacks sector combining quality and tradition. With more than 30 years of history, the Espada brand has made a name for itself in the market for offering the very best high-quality products.
Aitana
Quality products used to produce snacks and unique crisps.
Since 1992, Papes Safor has worked to become a leading company in the snacks industry in Levante.
The quality of the brand is found not only in its products but also in its team of employees who are tasked with finding, analysing and purchasing the very best raw materials to produce our crisps and snacks.
Emilio Arias Lizano
Products of Emilio Arias Lizano, founded in the mid-1960s in Alcázar de San Juan, municipality of Castile-La Mancha. Since its beginnings, it has specialised in the sunflower seeds and nuts market, becoming a leading brand in this market.
Emilio Arias Lizano products combine traditional production with new technologies, thus achieving a product of superior quality. With a very characteristic bag, his products have remained in the hands of the most demanding consumers for several generations.
Emilio Arias Lizano joined Grupo Apex in 2021, which represents the group’s firm commitment to enter the sunflower seed and nut market.
PopUp
Leading brand in impulse channel. Specialized in microwave salt and butter flavored popcorn.
A brand specialized in microwave popcorn, featuring a strong North American image. PopUp was originally created under the Eagle-Bimbo umbrella and, in 2022, became part of the Grupo Apex family. In 2025, the range was expanded to include tube potato snacks.
Santo Reino
At Patatas Fritas Santo Reino we are proud of our origins. Much has happened since 1965 Francisco Gutiérrez and his wife began selling churros and chips in their humble churrería in the shadow of the Cathedral of Jaén, capital of Santo Reino.
At Santo Reino we currently offer a wide variety of chips, nuts and snacks, keeping the family legacy, its sons and the legacy of our land, olive oil, at the core of the company.
Tot Snack
SUPERMEX
Since 1986, Super-Mex Foods has been a leading Spanish company in Tex-Mex and Mexican products, both nationally and across Europe.
Super-Mex Foods started as a small producer of tortilla chips and corn tortillas in Andalusia. They introduced their method of working with corn using a process developed by the Aztecs called “Nixtamal”, revolutionizing the tortilla chip sector in Europe and giving birth to Super-Mex Foods. Over the years, this blend of cultures, knowledge, and dedication has resulted in a company renowned for its gourmet-quality products at competitive prices.
Their current product range includes their famous tortilla chips, wheat tortillas, seasonings, and Mexican sauces.
Air Nuts
A healthy and disruptive snack concept, crafted using a completely new and patented technology, unique in Europe.
This exclusive technology allows the production of snacks based on nuts, dairy, meat, fruits, or vegetables without the need to add fats.
The result is a product with exceptional flavor and texture, completely natural, healthy, and fully clean label, aligned with the latest trends in responsible consumption, sustainability, and well-being.
